We’re giving you the opportunity to enter your products into our range of skin, makeup, body and nail, fragrance, and hair categories covering every facet of beauty.

Products can be launched at any time, unless specified below. 

  

SKIN

Cleanser
The first step in our routine, this product will help us start and end our days with a clean slate.

Toner
Too often overlooked, toners can make a big difference to your complexion. Our favourite will target concerns and enhance our routines.

Exfoliating Product
The key to unlocking the full potential of our skin, the winning exfoliator will be high-performing and gentle in equal measure.

Serum
The powerhouse of a skincare routine, this supercharging serum will deliver transformative effects.

Moisturiser
This moisturising marvel will hydrate and lock in moisture, sealing in a healthy complexion.

Eye Cream
Not all eye creams are made equal; this formula will deliver real results.

Facial SPF
A shield to protect our skin from the damaging effects of the sun, not just on holiday, but every day. This SPF will be a must-have for all.

Face Mask
No spa necessary, the winning mask will elevate our routines to facial-like levels.

Skin-Renewing Product
You can't turn back time, but the winning product in this category will do the next best thing. Think retinoids, AHAs and hardworking peptides.

Night Product
Whilst we're sleeping, our winning product will be hard at work, ensuring we wake up with noticeably refined, radiant skin.

Targeted Skin Treatment
From rosacea to psoriasis, this product wasn't just made to soothe a skin condition; it will follow through on its healing claims.

Lip Treatment
From lipstick prep to healing chapped lips, this will be the lip balm our judges will forever want in their handbags.

Facial Tan
Out of all the tanning innovations out there, our winner will deliver the most natural-looking glow.

Light Therapy Device
Whether it’s an LED mask, tool or wand, this is the light therapy device we can definitively say is a cut above the rest.

Skin Tool
The skincare tool will change the beauty game and bring the clinic to the comfort of our homes.

Skin Supplement
There is no disputing the fact that good skin comes from within. The supplement we crown will reinforce this with every single capsule, scoop or sachet. 

Professional Treatment
We know many skincare brands have in-salon treatments that deliver results you just can’t get at home. This non-invasive skin treatment will give visible skin improvements in just one session.
Please note: entries must be non-invasive, single-session treatments and come via the providing brand, not a third-party salon or clinic.

 

MAKEUP

Base
Good skin is built on a great base, and this product—be it a foundation or skin tint—will deliver complexion confidence.

Concealer
From full coverage (without the cake) to a sheer veil, our crowned concealer will be a must in our makeup bags from here on out.

Eye
Out of all the shadows and liners on offer, this eye product will be strides ahead of the pack.

Mascara
Whether it's volume, length or definition you seek, this mascara will make good on its promises with compliment-worthy results.

Brow
Perfect arches await with this brow product, which will blow away our judging panel.

Bronzer
Cream, powder, liquid or balm, the winning bronzer must deliver a natural-looking bronze that can’t be rivalled. 

Blush
We know that no makeup look is complete without a delicate flush of colour on the cheeks, and this blusher will do it best.

Lip
Lipstick, tint, gloss… this high-achieving lip product will provide excellent results.

Multi-Use Product
Sometimes, you want a do-it-all makeup product to throw in your bag, and the winning one will be proclaimed our go-to.

Palettes and Kits
There are lots of palettes and makeup kits out there, but our favourite won't scrimp on product quality—instead, it will spotlight the best the brand has to offer. 

Finishing Product
What good is a beautiful makeup look if you don't lock it in afterwards? This product will ensure makeup goes the distance with flawless results.

Brushes and Tools for Makeup Application
The right tools unlock your makeup’s full potential; our favourite will be able to perform under pressure and enhance our handiwork.

Inclusive Shade Range
One size doesn’t fit all, as this extensive shade range will prove. We’re looking for a foundation, concealer, tinted moisturiser, bronzer or blusher that truly unifies the beauty space.

Makeup Remover
Even the most dramatic beauty looks will be no match for our winner's gentle yet effective makeup-removing superpowers.

Makeup/Skincare Hybrid Product
This do-it-all hybrid will perfect the skin in a matter of seconds for more streamlined mornings.
 

 

HAIR

Shampoo
Good hair days start with a great shampoo, and this will provide the closest to a salon experience at home.

Conditioner
From detangling to strengthening and smoothing, this conditioner will prove essential in our judges' haircare routines.

Treatment
Hair masks, bond builders, lamellar waters… this will be the treatment supercharging our showers.

Serum
Glossy, sleek results, without any of the heaviness, is what our winning hair serum will deliver.

Hair Colour Product
From transforming our hair in the salon to hitting refresh at home, our hair colour will be forever changed by this formula. 

Curly Hair Product
Curls and coils will have never looked better after using this targeted product. 

Styling Product
From attaining a bouncy blowdry to adding definition and shine, this will be the best styling product for the job.

Hair Dryer
Like having our own hairstylist in our bedrooms, this hair dryer will really live up to the hype.

Hair Tool
Out of the super straighteners and wonder wands, this will be the most innovative of the bunch.

Hair Brush
So much more than your average brush, our winning option will deliver bespoke results, whatever the haircare requirements.

Scalp Product
Often overlooked, this product will amplify the importance of scalp health, soothing and healing in tandem.

Hair Growth Product
Whether someone is growing out their lengths or is suffering from hair loss, this product will promote growth and noticeably improve hair health.

Hair Enhancements
From wigs to extensions and everything in between, expressing ourselves through our hair will be made easier thanks to this product.

Hair Supplement
Adding volume or strengthening lengths, our winning hair supplement will work in the background to ensure every day is a good hair day. 

Lash/Brow Serum
No need for lengthy appointments; this serum will give our eyelashes and eyebrows salon-like fullness at home.

Professional Service
Nothing beats salon-fresh hair, and this hair treatment will deliver brilliant results in just one session.
Please note, entries must be non-invasive, single-session treatments and come via the providing brand, not a third-party salon.

 

BODY & NAILS

Body Tanner
Delivering a glow from head to toe, this tanning product will be a foolproof favourite of our judges.

Body Tool
Because everyone deserves some TLC, our winning tool will make our bodies feel like they've been worked on by a pro.

Hair Removal
If someone chooses to remove their body hair, then this hair removal product will be a cut above the rest.

Body Hydration
Bodycare has upped the ante this year, but this hydrator will officially take pride of place in our bathrooms.

Body Exfoliator
This will be the very best body scrub, buffing and polishing skin to its silken potential.

Deodorant
Whether we're pushing ourselves to the limits or are seeking gentle protection, this durable deodorant will be up to the challenge.

Hand Product
Supple, soft hands aren’t exclusive to supermodels; this product will become our beauty experts' secret weapon.

Foot Product
Don’t wait for pedicure season; with this product, footcare is a ritual we'll gladly employ year-round.

Body SPF
A good SPF does more than safeguard our skin from the sun’s rays; this winning formula will be inclusive, enriching and go the distance.

Bath/Shower Product
This bathroom-cabinet addition will transform our daily routines into a spa-like experience.

Ingestible Skincare Product
Beauty is just as much what we’re putting into our bodies as what we’re putting onto them. From collagen powders to antioxidants, this ingestible supplement will benefit our skin better than any others.

Professional Body Treatment
Whether it be a firming fascial massage, a body scrub or wrap, this winner will be the non-invasive in-salon treatment we don’t ever want to go without.
Please note, entries must be non-invasive, single-session treatments and come via the providing brand, not a third-party salon or clinic.

Nail Polish Product
Be it highly pigmented or a glossy top coat, we predict this nail polish product will spark the next nail movement. 

Nail Tool
Whether it’s shaping, filing, trimming or doodling, this will be the nail tool our pros would consider themselves lost without.

Nail Health Product
Nail art is only as good as the nails underneath, and this formula will put health at the fore.

Nail Enhancement
Not everyone is naturally blessed with the nails they’d want. These enhancements, extensions or stick-ons will help us achieve them.

Professional Nail Service
Gel, builder, dip-powder and more, in-salon nail services are getting better and better—and this winner is the best of the best.
Please note, entries must be single-session treatments and come via the providing brand, not a third-party salon or clinic.
 

 

FRAGRANCE 

New Perfume
As beauty editors, perfume is our armour. This new perfume will have all of the makings of a cult classic.
Please note, perfume entries in this category must have a UK launch date between 01/07/24 and 30/06/25.

Perfume
Finding our signature scent is a beauty rite of passage; this winning blend will be the fragrance we’ll never tire of.

Creative Blend
Perfumery is an art, and the creativity of this winning perfume is what really shines.

Independent Fragrance
The perfume industry is dominated by giants, but this independent fragrance will showcase just how excellent niche perfumery can be.

Scent Innovation
From refillable perfume bottles to new-gen sourcing breakthroughs, this winning fragrance has characteristics that break the olfactory status quo for all the right reasons.

Body Spray
Gone are the days of body sprays being juvenile—the spritz that gets this award will smell expensive enough to rival the most expensive perfumes.

Hair Perfume
Great-smelling hair is the ultimate status symbol, and this hair perfume will help you achieve it.

Home Fragrance
Candles, diffusers and sprays, oh my! The aroma of this home fragrance product will give even the most luxurious perfumes a run for their money.
 

BEST IN CLASS

All entries will be considered for the prestigious accolades of Best in Class, with only the highest-calibre submissions making this cut. This honed edit will showcase the winners and brands that stood out the most during our comprehensive judging process, delivering unparalleled results and officially making them the top beauty innovations and trailblazers of 2025. You won't be able to nominate your product for the Best in Class categories in the entry form, but if your product is entered in any of the other product categories, it will automatically be in the running for a Best in Class award.