The Next in Beauty Awards will be judged by an an esteemed and trusted panel of editors, influencers and experts who put each and every product to the test. Meet our 2025 judges below. 
Aarti P
Beauty Educator & Founder, South Asian Beauty Collective
@aartipmakeup
Alicia Lartey
Aesthetician and Product Developer
@alicia.lartey
Alisha Dobson
Managing Director of Bleach London
@alishadobson
Annie Wheatland-Clinch
Assistant Social Media Editor
Who What Wear UK
Ata-Owaji Victor
Beauty, Culture and Lifestyle Journalist and Contributing Beauty Editor
@ataowaji
Ava Gilchrist
SEO Writer
Who What Wear UK
Beibei Du-Harpur
Dermatologist
@dr.beibei.dermatology
Brittany Davy
Editorial Assistant
Who What Wear UK
Charlotte Mensah
Hair Artist
@charlottemensah
Christel Barron-Hough
Founder STIL SALON
@christelbarronhough
Dimple Amani
Ayurvedic Wellness Therapist
@dimpleamani
Dionne Smith
Celebrity Hair Stylist
@dionnesmithhair
Donna Dia
Founder, The Beauty Beat
@thebeautybeatevent
Dr Ahmed El Muntasar
GP and Aesthetics Doctor
@theaestheticsdoctor
Dr Sophie Shotter
Aesthetic Doctor
@drsophieshotter
Eleanor Vousden
Beauty Editor
Who What Wear UK
Eleanor Hartley
Medical Director Hart Medical
@hart.medical
Emily Rose Lansley
Session and Celebrity Manicurist, Facialist & Tanning Expert
@emilyroselansley
Emily Post
Graphic Designer
Who What Wear UK
Eudora Nwasike
Fragrance Specialist
@a.dose.of.e
Florrie Alexander
Shopping Editor
Who What Wear UK
Georgia Seago
Copy Editor
Who What Wear UK
Grace Lindsay
Junior Beauty Editor
Who What Wear UK
Grace Day
Esthetician & Beauty Editor
@thatgracegirl
Hannah Almassi
Editor-in-Chief
Who What Wear UK
Humaa Hussain
Junior Branded Content Editor
Who What Wear UK
Imani-Nia Francis-Tsolaki
Junior Fashion Editor
Who What Wear UK
James Read
James Read Global Tanning Expert
@jamesreadtan
Janet Adetunji
Beauty Content Creator
@skinandbase
Jenni Coles (Draper)
Nail and skincare specialist
Jennidraperr
Jerrylyn Saguiped
Affiliate Manager
Who What Wear UK
Joy Adenuga
Celebrity Makeup Artist
@joyadenuga
Juanita Huber-Millet
Founder & Creative Director of Townhouse
@juanitahubermillet
Julia Diogo
International nail artist
@paintedbyjools
Katharine Mackenzie Paterson
Aesthetician & founder of KMP Skin
@kmp_skin
Lan Nguyen-Grealis
Global Celebrity Makeup Artist
@lanslondon
Laura Pearson
Contributing Beauty Editor & Influencer
@alifewithfrills
Lesley Buckle
Beauty Content Creator
@freshlengths
Mary Sommerlad
Consultant Dermatologist
@drmarysommerlad
Maxine Eggenberger
Deputy Editor
Who What Wear UK
Megan Storey
Social Media Editor
Who What Wear UK
Mica Ricketts
Freelance Beauty Editor
@micaricketts
Michael Douglas
Hair Stylist
@mdlondon
Michelle Leandra
Makeup Artist
@michelle.leandra.makeup
Min Sandhu
Makeup Artist
@minnie_mua
Mira Parmar
Makeup Artist and Hair Stylist
@miramakeup
Natalie Munro
News Writer
Who What Wear UK
Natasha Wilson
Video Producer & Editor
Who What Wear UK
Nicola Bonn
Host of The Outspoken Beauty Podcast
@outspokenbeautynicola
Poppy Nash
Managing Editor
Who What Wear UK
Rebecca Rhys-Evans
Senior Fashion & Beauty Editor, Branded Content
Who What Wear UK
Rhea Cartwright
Brand Consultant & Who What Wear Columnist
@its_rhea
Ruby Hammer MBE
Global Artist and Brand Founder
@rubyhammer
Sabrina Gayle
Session Manicurist
@nailedbysg
Samantha Cusick
Salon Owner
Samantha Cusick London
Shannon Lawlor
Beauty Director
Who What Wear UK
Sidra Imtiaz
Freelance Journalist & PR Manager
@sidraimtiaz
Sophie Cookson
Insights Analyst
Who What Wear UK
Sophie Watson
Fashion Editor
Who What Wear UK
Tinu Bello
Session Manicurist & Founder of Manicured London
@tinubellomanicurist
Vanese Maddix
Freelance Beauty & Lifestyle Journalist & Creator
@itsvanesem
Zakiyah Shani
Global MakeUp Artist
@zakiyahshani
Zeynab Mohamed
Freelance beauty journalist
@zeynabmohamed_
Zoë Taylor
Celebrity Makeup Artist
@zoetaylormakeup