We're proud to introduce our Who What Wear UK Next in Beauty Awards 2026 judging panel: a hand-picked group of industry experts.

OUR INDUSTRY EXPERT JUDGING PANEL
Alisha Dobson
Managing Director, Bleach London Brixton
Eleanor Hartley
Medical Director, Hart Medical
Dr Mary Sommerlad
Consultant Dermatologist
Harriet Westmoreland
Celebrity Manicurist and Founder, Westmoreland Cosmetic
Ruby Hammer MBE
Global Artist and Brand Founder
Sharmadean Reid MBE
Entrepreneur & Author
Victoria Magrath
Fashion and Beauty Blogger, Founder of byfrow

THE WHO WHAT WEAR EDITORIAL TEAM
Jane McFarland
Editor-in-Chief
Who What Wear UK
Shannon Lawlor
Beauty Director
Who What Wear UK
Eleanor Vousden
Beauty Editor
Who What Wear UK
Grace Lindsay
Junior Beauty Editor
Who What Wear UK
Brittany Davy
Editorial Assistant
Who What Wear UK
Grace Day
Esthetician & Beauty Editor
Who What Wear UK
Perdita Nouril
Beauty Editor
Who What Wear UK
Poppy Nash
Managing Editor
Who What Wear UK
Rebecca Rhys-Evans
Senior Fashion & Beauty Editor, Branded Content
Who What Wear UK
Remy Farrell
Shopping Editor
Who What Wear UK
Imani-Nia Francis-Tsolaki
Junior Fashion Editor
Who What Wear UK
Ava Gilchrist
SEO Writer
Who What Wear UK
Natalie Munro
News Writer
Who What Wear UK
Marina Avraam
Senior Shopping Editor
Who What Wear UK
Florrie Alexander
Shopping Editor
Who What Wear UK
Felicia Pennant
Acting Senior Fashion and Beauty Editor, Branded Content
Who What Wear UK
Humaa Hussain
Junior Branded Content Editor
Who What Wear UK
Megan Storey
Social Media Editor
Who What Wear UK
Natasha Wilson
Video Editor
Who What Wear UK
Georgia Seago
Copy Editor
Who What Wear UK
Emily Post
Graphic Designer
Who What Wear UK
Sophie Cookson
Insights Analyst
Who What Wear UK