What’s new and next in Beauty? Who What Wear UK is on the search, and you have the chance to provide the answers. Future-facing formulas and trailblazing brands are at the heart of Who What Wear UK’s inaugural Next in Beauty Awards, and for good reason: 86% of our beauty-loving audience integrate innovative products in their own routines, and they are first within their peer set to do so. Equally engaged in what’s trending within the beauty sphere, Who What Wear UK’s reader is always primed for something new, effective and ground-breaking, and it’s no doubt that they’ll influence others to follow them. 

We’re providing the opportunity for brands, big and small, to enter into a number of categories that span the gamut from brand-building accolades to prime product endorsements. Products must be available to buy in the UK or due to launch in the UK within 2023. 

This prestigious list will be crafted by an esteemed and trusted panel of editors, influencers and experts, and will aim to lift up the brands and products that we believe are cult classics in the making.

The awards will be announced in October 2023 at an exclusive event, as well as through engaging content on site and social to our 2.3m audience.

The entry deadline has been extended to 6pm on Wednesday 2 August 2023.

At Who What Wear UK, innovation is our love language. We’re always looking for new ways to support and champion new techniques and technologies that make the beauty industry a more exciting, engaging and inclusive place. So how do we define innovation?

• Game-changing formulas, clever ingredients and inclusive ranges for all
• Truly genius gadgets, tech tools and developments and science-driven results 
• A spotlight on sustainability and consciousness, be it packaging, ingredients, product circularly or traceable philanthropy  
• Future-shaping connections bridging the gap between brand and consumer in new ways, be it via social media or in-person activations
• Products and treatments that not only do what they promise but also overdeliver in confidence 

Does this sound like your brand or product? Then you’re invited to apply to Who What Wear UK's Next in Beauty Awards.