Take a look at the categories page and determine which products you wish to nominate and for which categories. Keep in mind you can nominate a single product for more than one category!
Click enter to create your account. After entering your contact details you can start your product entry at stage 3. Simply list your product, add an image and it's USP then click continue. At stage 4 you can review all entries and submit more.
KEY DATES
Tickets on sale - 4 March
Entry earlybird end - 7 April
Entry deadline - 29 May
Ticket earlybird end - 20 July
Awards - 10 September
COST TO ENTER
Wednesday 2 August 2023
Tuesday 8 August 2023
October 2023
Extended Online Entry Deadline
Product Delivery Deadline
Winners Announced and Award Gala
£195 + VAT per product, per category
FREQUENTLY ASKED QUESTIONS
All entries will be considered for the prestigious accolade of Best In Class—only five high-calibre products will make this cut, with just one stand-out entrant for each category of Skin, Hair, Makeup, Nails and Body. This honed edit will showcase the winners that stood out the most during our comprehensive judging process, delivering unparalleled results and officially making them the top beauty innovations of 2023.
All of the product entries will be considered for the prestigious accolade of Best In Class—only five high-calibre products will make this cut, with just one stand-out entrant for each category of Skin, Hair, Makeup, Nails and Body.
You won't be able to nominate your product for the Best in Class categories in the entry form, but if your product is entered in any of the other product categories, it will automatically be in the running for Best in Class.
Our incredible panel of judges will be putting each and every nominated product through it's paces, looking for the most innovative products on the market. Here's what they are looking for:
- Game-changing formulas, clever ingredients and inclusive ranges for all
- Truly genius gadgets, tech tools and developments and science-driven results
- A spotlight on sustainability and consciousness, be it packaging, ingredients, product circularly or traceable philanthropy
- Future-shaping connections bridging the gap between brand and consumer in new ways, be it via social media or in-person activations
- Products and treatments that not only do what they promise but also over deliver in confidence
The entry deadline has been extended to 6pm on Wednesday 2 August 2023.
Please post two products per entry. If you are entering a range/whole brand category please send two of the hero product only.
FAO: Malcolm Doran, WWWUK Next in Beauty
121 - 141 Westbourne Terrace, Paddington, London, W2 6JR
PRODUCTS MUST ARRIVE BY 6PM ON TUESDAY 8 AUGUST 2023.
Unfortunately we cannot return entry samples.
Yes, products can be launched at any time.
No, any companies can enter, as long as their products are available for purchase in the UK.
You can enter your product into multiple relevant categories. Each entry is £195 + VAT per product, per category.
Winning brands will be notified by emailed in early October 2023. Winners will be celebrated at our awards event later in October 2023, where we will also announce our Best in Class winners! The winners are embargoed until after the awards gala. Winners will also be announced to the Who What Wear community with exclusive content created by the beauty team, on Who What Wear UK and across our social platforms.
Yes, we have a number of licensing packages available to winning and highly commended entries, so that you can make the most of your accolade. To request costs please contact Efi.Mandrides@futurenet.com.
We require card payment at the point of entering online.
We can supply an invoice for £1,000 + VAT or more. Please contact fiona.mcintosh@futurenet.com.