Makeup with Skincare/Hybrid Product
 This do-it-all hybrid will perfect the skin in a matter of seconds for more streamlined mornings.

Inclusive Shade Range
One size doesn’t fit all, and this extensive shade range will prove it. This can be a foundation, concealer, tinted moisturiser or bronzer that unifies the beauty space.

Eye
Out of all the mascaras, eye shadows and liners this eye product will be strides ahead of the pack.

Lip
Lipstick, balm, gloss… this high-achieving lip product will provide excellent results.

Brow
Perfect arches await with this brow product, which will blow away our judging panel.

Base
Good skin is built on a great foundation, and this base product will deliver complexion confidence.

Cheek
From bronzer to blusher and highlighter, this product will come out on top as the cheek product we cannot live without.

Finishing Product
What good is a beautiful makeup look if you don't lock it in afterwards? This product will ensure makeup goes the distance with flawless results.

Multi-use Product
 Sometimes, you want a do-it-all makeup product to throw in your bag, and the winning one will be proclaimed our go-to.

Brushes and Tools for Makeup Application
The right tools unlock your makeup’s full potential; our favourite will be able to perform under pressure and enhance our handiwork.

Serum
 The powerhouse of your skincare routine, this supercharging serum will deliver transformative effects.

Moisturiser
 This moisturising marvel will hydrate and lock in moisture, sealing in the healthy complexion.

Facial SPF
A shield to protect our skin from the damaging effects of the sun, not just on holiday, but every day, this SPF will be a must-have for all.

Cleanser
The first step in our routine, this product will help us start and end our days with a clean slate.

Eye Cream
 Not all eye creams are made equal, this formula will deliver real results.

Exfoliator
 The key to unlocking the full potential of our skin, the exfoliator will be high-performing and gentle in equal measure.

Face Mask 
No spa necessary, this mask will elevate our routine to facial-like levels.

Lip Treatment
 From lipstick prep to healing chapped lips, this will be the lip balm our judges will forever want in their handbags.

Lash Serum
No need for a lengthy lash appointment, this serum will take our eyelashes to new heights.

Skin Tech Tool
 The skincare tool will be changing the beauty game, and bringing the clinic to the comfort of our homes.

Facial Tan
 Out of all the tanning innovations out there, our winner will deliver the most natural-looking glow.

Shampoo
Good hair days start with a great shampoo, and this will be the closest to a salon experience at home.

Conditioner
From detangling to strengthening and smoothing, this conditioner will prove essential in our judges' hair care routines.

Treatment
Hair masks, bond builders, lamellar waters… this will be the treatment supercharging our showers.

Serum
 Salon-worthy results, without any of the heaviness is what our winning serum will deliver.

Hair Colour Product
From transforming our hair in the salon to hitting refresh at home, our hair colour will be forever changed by this formula. 

Curly Hair Product
Curls and coils will have never look better thanks to this targeted product. 

Styling Product
From attaining bounce to a blowout to adding definition and shine, this will be the best styling product for the job.

Hair Dryer 
Like having your own personal hairstylist in our bedroom, this hair dryer will really live up to the hype.

Hair Tools
 Out of the super straighteners and wonder wands, this will be the most innovative of the bunch.

Scalp
 Often overlooked, this product will amplify the importance of scalp health, soothing and healing in tandem.

Hair Enhancements
 From wigs to extensions and everything in between, expressing ourselves through our hair will be made easier thanks to this product.

Body Tanner
Delivering a glow from head-to-toe, this tanning product will be a foolproof favourite of our judges.

Body Tool
Because everyone deserves some TLC, our winning tool will make our bodies feel like they've been worked on by a pro.

Hair Removal
If you choose to remove your hair, then this body removal product will be a cut above the rest.

Body Hydration
Bodycare has upped the ante this year, but this hydrator will officially take pride of place in our bathroom.

Exfoliator
This will be the very best body scrub, buffing and polishing skin to its silken potential.

Deodorant
 Whether we're pushing ourselves to the limits or are seeking gentle protection, this durable deodorant will be up to the challenge. 

Hand Product
Supple, soft hands aren’t exclusive to supermodels; this product will become our beauty experts' secret weapon.

Foot Product
Don’t wait for pedicure season; with this product, footcare is a ritual we'll gladly employ year-round. 

Body SPF
A good SPF does more than safeguard our skin from the sun’s rays; this winning formula will be inclusive, enriching and go the distance. 

Bath & Shower Products
This bathroom-cabinet addition will transform our daily route into a spa-like experience. 

Fragrance
 Finding our signature scent is a beauty rite of passage; this winning blend will be the fragrance we’ll never tire of. 

 Base Coat
When it comes to beauty foundations, this base coat will be unrivalled in its category.

Top Coat
Giving shine is one thing but this top coat will offer chip-free results and a salon-like finish.

Polish
 Be it highly pigmented or long lasting, we predict this polish will spark the next nail movement. 

Shade Range
 Delivering a full-blown spectrum of colour, this shade range will go way beyond the rainbow. 

Nail Health Product
Nail art is only as good as the nails underneath it, and this formula will put health at the fore. 

Nail Tool
Whether it’s shaping, filing, trimming, or doodling, this will be the nail tool our pros would consider themselves lost without. 

Nail Enhancements
Not everyone is naturally blessed with the nails they’d want. These enhancements, extensions or stick-ons will help us to achieve them. 

All entries will be considered for the prestigious accolade of Best In Class—only five high-calibre products will make this cut, with just one stand-out entrant for each category of Skin, Hair, Makeup, Nails and Body. This honed edit will showcase the winners that stood out the most during our comprehensive judging process, delivering unparalleled results and officially making them the top beauty innovations of 2023.

Best in Class: Skin
Our makeup is only as good as the skin underneath it. Of all the products we tested, this one will unlock complexion confidence like no other. 

Best in Class: Makeup
There’s a makeup launch almost every single day, but this entry? It will be in a league all its own.  

Best in Class: Hair
The best thing since “rinse and repeat,” this hair product will win over our judges for its ability to revolutionise their routines. 

Best in Class: Body
This body-focused beauty product will be the best of the best in its category, rivalling everything else on the market.

Best in Class: Nails
Nails are big business, and of all the products we tried, this will be the product that emerged as the newly appointed CEO.